Several key figures played pivotal roles in establishing and shaping Branson’s theater scene into the thriving entertainment hub it is today:
- The Mabe Family (Baldknobbers Jamboree): The Mabe brothers—Bill, Jim, Lyle, and Bob—founded Branson’s first live music show, the Baldknobbers Jamboree, in 1959. Their combination of country music, Ozark Mountain tunes, and comedy laid the foundation for Branson’s live entertainment industry. Jim Mabe’s comedic character “Droopy Drawers” became an iconic part of Branson’s history
- The Presley Family: In 1967, the Presley family opened Branson’s first music theater on Highway 76 with their show Presley’s Country Jubilee. This was a milestone for Branson’s theater scene and remains one of its longest-running and most beloved shows
- Herschend Family (Silver Dollar City): Hugo and Mary Herschend opened Silver Dollar City in 1960, which became a major tourist attraction. The theme park’s popularity, bolstered by its appearance in The Beverly Hillbillies, brought national attention to the area and helped establish Branson as a tourist destination2
- Andy Williams: The legendary crooner opened his Moon River Theatre in 1992, bringing star power to Branson. His involvement attracted other major entertainers to the area and elevated its reputation as a theater destination
- Yakov Smirnoff: The comedian opened his own theater in Branson, where his unique blend of humor and storytelling has been a long-standing success. His contributions highlight the diversity of performances in Branson beyond music6
- The Haygood Family: This talented family began performing at Silver Dollar City in 1993 before opening their own show on the Branson Strip in 2001. They are known for innovative performances and have set multiple records for sold-out shows, becoming one of Branson’s most successful acts
- Dr. Bruce and Mary Trimble (Shepherd of the Hills): The couple staged an outdoor drama based on Harold Bell Wright’s novel The Shepherd of the Hills starting in 1960. This historical production became one of the longest-running outdoor dramas in the U.S., adding cultural depth to Branson’s entertainment offerings
- Roy Clark: In 1983, Roy Clark opened the first celebrity-linked theater in Branson, paving the way for other stars like Glen Campbell, Ray Stevens, and Boxcar Willie to establish theaters in the area
These individuals and families not only pioneered live entertainment in Branson but also contributed to its growth as a premier destination for diverse performances ranging from country music to comedy and theatrical productions.
