Branson, Missouri, became a major theater destination through a combination of historical developments, entrepreneurial vision, and national exposure:
- Early Roots in Entertainment: Branson’s entertainment history began with the publication of Harold Bell Wright’s 1907 novel The Shepherd of the Hills, which drew attention to the Ozarks as a tourist destination. In 1960, an outdoor drama based on the novel began performances, attracting visitors and setting the stage for live entertainment in the area
- Pioneering Theaters: The Baldknobbers Jamboree, founded in 1959 by the Mabe family, was Branson’s first live music show. This success inspired others, including the Presley family, who opened Branson’s first music theater, Presley’s Country Jubilee, in 1967 on Highway 76
- Silver Dollar City and National Exposure: The opening of Silver Dollar City in 1960 and its appearance in episodes of The Beverly Hillbillies in 1967 brought national attention to Branson. This exposure helped boost tourism and created an audience for live performances
- 1980s and 1990s Expansion: The 1980s saw significant growth as entertainers like Boxcar Willie and Shoji Tabuchi established permanent theaters in Branson. By the early 1990s, national stars such as Andy Williams, Ray Stevens, and Glen Campbell opened their own theaters. In 1991, a 60 Minutes episode dubbed Branson the “live music capital of the entire universe,” sparking rapid growth in theaters, hotels, and attractions
- Diverse Offerings and Innovation: Over time, Branson expanded its entertainment to include a variety of genres beyond country music, such as rock ‘n’ roll, gospel, and Broadway-style shows. Investments in state-of-the-art theaters and production values further solidified its reputation as a premier live entertainment hub
Today, Branson boasts over 100 live shows and continues to attract millions of visitors annually with its unique blend of musical heritage and modern innovation.
